Founder of In The Den, Sarah Hammel is a floral designer and stylist whose work exists at the intersection of art, atmosphere, and emotion. Her creative path began in her early school years working in flower shops and has since unfolded across multiple disciplines from the culinary world to over two decades as a celebrity hair colorist. Each chapter has shaped the intuitive, layered approach she brings to floral design today.

With a deep reverence for nature and a sharp eye for detail, Sarah creates floral experiences that go beyond arrangement each one a moment, a memory, a story. When she’s not working on projects, she can be found hunting antiques and vintage pieces that quietly influence the aesthetic language of In The Den, or in the kitchen, exploring flavors and seasonal ingredients with the same intuition she brings to design.