Founder of In The Den, Sarah Hammel is a floral designer and stylist whose work lives at the intersection of art, atmosphere, and emotion. Her creative path began in high school flower shops and has since unfolded across multiple disciplines — from the culinary world to over two decades as a celebrity hair colorist. Each chapter has shaped the intuitive, layered approach she brings to floral design today. With a deep reverence for nature and a sharp eye for detail, Sarah creates floral experiences that go beyond arrangement — each one a moment, a memory, a story. When not working on projects, you’ll likely find her hunting for antiques, gathering vintage pieces that quietly influence the aesthetic language of In The Den.